16 auction sales of nearly 8,000 lots of audio visual equipment
Auction Overview
- Successfully managed 16 online auction sales, worth more than £1.6 million
- Nearly 8,000 lots offered for sale, with individual items selling for up to £40,000
- Sold lots on behalf of more than 50 different clients across the UK
- Attracted more than 3,800 global bidders who submitted a total of 67,000 bids
- Auctions featured high-end AV equipment including:
- Video Walls, DLP projectors, video camera
- Sound equipment: mixing desks,speakers, amplifiers, microphone kits
- Lighting equipment: a mixture of lighting units and mixing desks
- Staging and gantries
The Challenge
The primary challenge was managing the vast number of high-value assets for a wide range of more than 50 clients, in a highly competitive market. With nearly 8,000 lots to auction, the project required meticulous organisation to ensure maximum value was realised.
Additionally ensuring the attraction of a global pool of bidders, with participants from the UK, Europe, Russia, Turkey, the Middle East, the United States, Australasia, India, Thailand and Sri Lanka it was imperative to tailor our marketing approach for each of these markets.
Landwood Group Strategy
We leveraged unique marketing techniques and our online auction platform to reach a global audience. The plant & machinery team meticulously catalogued and presented each lot to maximise appeal, ensuring that the equipment’s value was clearly communicated to prospective buyers.
The strategy included targeting a broad and diverse group of bidders, coupled with precise timing and execution of the auctions. The result was a highly competitive bidding environment, with 3,800 bidders submitting 67,000 bids, leading to a sale value of £1.6 million.
The Results
16 successful online auction sales, worth approximately £1.6million
Individual items selling for up to £40,000
Secured 67,000 bids
Attracted 3,800 global bidders
Landwood Insight
Jeff Wignall, Director at Landwood Group said: “We specialise in extracting value from a broad variety of asset types and the audio-visual sector is rapidly expanding within our portfolio.
“Our clients rely on us to maximise returns on their equipment, whether preparing for upgrades or business restructures. As a result, we’ve built a reputation with sellers for offering quality goods that are accurately described, ensuring buyers know exactly what they’re purchasing with no unpleasant surprises.”
Find out more
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